Englewood, Colorado-based Formula One Group was acquired by parent firm Liberty Media () in 2017 at a then enterprise value of around $8 billion.

Source: https://seekingalpha.com/article/4634149-formula-one-group-valuation-may-be-full-here?source=feed_all_articles

In Nov’22, Liberty Media to split-off the Atlanta Braves into a separate asset-backed stock.

Source: https://seekingalpha.com/article/4581610-liberty-braves-potential-trophy-asset-sale-significant-premium?source=feed_all_articles

It’s a bet on continued U.S. interest in Formula 1. The competition has jumped in popularity in the United States since its sale to Liberty Media in 2017.

Source: https://www.nytimes.com/2023/06/26/business/dealbook/prigozhins-wagner-money.html

Their sporting empire doesn't stop there though as Liberty Media have owned the baseball team Atlanta Braves since 2007.

Source: https://www.express.co.uk/sport/football/1784123/F1-owners-Liberty-Media-Tottenham-Liverpool-Man-Utd-Premier-League

The Saudis host a Formula One auto race that has come under scrutiny and had reportedly been considering buying the entire league from Liberty Media Corporation — a deal that didn't take off because Liberty didn't want to sell.

Source: https://www.gjsentinel.com/sports/professional/in-2023-the-saudis-dove-further-into-sports-they-are-expected-to-keep-it-up/article_19c312ed-a955-517a-88af-b739d0e4af2e.html

Things are going swimmingly for the Dutchman, and the sport in general has also been enjoying increasing popularity thanks to major changes introduced by Liberty Media.

Source: https://www.ibtimes.co.uk/max-verstappen-threatens-quit-f1-1714936

When Wapner mentioned the Saudis and Liberty Media having shown interest in acquiring WWE, Vince confirmed by saying “sure.”

Source: https://prowrestling.net/site/2023/04/03/ari-emanuel-and-vince-mcmahon-discuss-endeavor-buying-controlling-interest-in-wwe-video-included/